Ref. 6596

Head of MARCOM

Our client is a well-established Swiss private bank in the mid-market segment, with around CHF 10 billion in assets under management. In addition to traditional banking services for SMEs and wealth management for HNWIs, the bank also offers innovative pension solutions for occupational and private retirement provision.

How you can benefit from talking to us:

  • Salary comparison, current salary to market salary
  • Understanding your career options
  • Identification of development and promotion potential
  • 65% of candidates will be making a career move within the next 12 to 24 months

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Why is this job interesting for you?

This is a succession position. The position of Head of Marketing & Communications is to be filled. You will lead a small team as well as external service providers. You will be fully responsible for redefining the marketing strategy and its implementation.

Broad offering

  • Private banking, investment funds, credit, risk analysis, asset/liability management and occupational and personal pension solutions (3 pillar system).

 

Scope of work

  • This is a hands-on role for someone who enjoys working from strategy to practical implementation. You won't just be influencing through PowerPoint, you'll be implementing.

 

Groth

  • Our client has experienced continuous organic and inorganic growth in recent years.

 

Collegiality

  • Short decision paths, a dynamic VUCA environment where much has been and will be achieved, make this an exciting role.

 

Swiss values

  • You work in a Swiss company where traditional values are upheld.

 

Role/function, supervisor, headquarters

  • Role: Head of marketing & communication (MARCOM)
  • Supervisor: Chief Operating Officer (COO)
  • Location: Central Switzerland

 

Main tasks and focus

  • Development and implementation of marketing strategy
  • Brand / Positioning
  • Market research
  • PR & corporate communications
  • Demand Management / Business Development
  • MARCOM Digitisation
  • Overall responsibility for process quality assurance, optimisation and digitalisation
  • Trend analysis and recommendations, monitoring
  • Motivating and leading the MARCOM team
  • Budget planning and management

Requirements Profile

  • Marketing and communications professional in the Swiss banking sector
  • First management experience, at least 3 years
  • Experience in managing agencies (marketing & PR) as a client
  • Experience in cultural marketing
  • Experience in omni-channel marketing, B2B and B2C demand management
  • Social media and marketing automation experience
  • Stakeholder management with product management, C-level, board and internal clients
  • Requirements and change management
  • Solid education, university or FH degree

 

Personality Profile

  • Open, enthusiastic, trustworthy, focused on the essentials, fair, team-oriented, customer and solution focused, a passionate MARCOM professional who is committed to the job
  • Embraces a VUCA environment as an opportunity, sees market and internal change as an opportunity
  • SME mindset, not big bank mentality, motivating, empathetic leader without ego or elbow mentality

 

Values of our client

  • SME, down-to-earth, established in the market, regional roots with national presence
  • The right solution for every need
  • Young and innovative management

 

Call to Action

  • Book a no-obligation video call to learn more about this leader in marketing and communications in the Swiss banking market.

Application & Contact

Erik Wirz
Erik Wirz
Managing Partner
wirz phone +41 44 515 02 60 wirz email erik.wirz@w-gruppe.com

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Recruitment Process

In an initial conversation, we will give you a detailed insight into the role, the company, the culture and your development opportunities.

After an initial conversation with the partner (headhunter), you will receive further information about the role and our client's expectations. If you are interested, please send us your documents. Wirz & Partners will draw up a longlist which will be discussed with the client. From this longlist, 4-6 candidates are selected for the shortlist.

 

Time until feedback: 2-3 weeks

If you make it to the shortlist, you will move on to the next round. During the interview with Wirz & Partners, we will get to know you professionally and personally. You will receive additional information about the client, the offering, the services, the team and the KPIs. Based on all interviews and documents, we prepare a complete dossier on you for the client, including an executive summary. These documents form the basis of the structured interview process with the client. We prepare you for the interview.

 

Duration until the interview with the client: Up to 2 weeks

The first meeting with the client is about getting to know each other on an equal footing, getting to know the people and the culture. This takes place in person at the client's location and usually lasts around an hour.

The second interview focuses on professional competencies and leadership issues. You will get to know the team, the strategy and the operational goals.

You will then receive a salary proposal and an overview of the overall offer.

 

Duration until feedback: 1-2 weeks

A de-briefing with you and the client takes place after the final meeting.

We help you negotiate the contract and clarify further details. The contract is drafted and we support the onboarding process with the client.

 

Duration until feedback: Up to 1 week

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